One of the benefits of joining a franchise system is the benefit of systemwide promotions… advertising, marketing and public relations opportunities that would be cost-prohibitive for any “independent” business owner. Take, for example, the current Hollywood Tans promotion. Hollywood Tans is awarding a brand new 2007 Porsche Boxster EVERY MONTH through 2007.
While no purchase is necessary, Hollywood Tans customers are automatically enrolled every time they tan! It’s a great way to boost usage from current members… which will enhance loyalty, membership renewal and the opportunity for add-on sales. It’s also a great promotion to grab the attention and induce trial from prospective members.
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